Field | Description |
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Enter the email associated with your BrandIndex account. | |
Password | Enter the password associated with your BrandIndex account. |
Menu | Description | ||||||||||||||||
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Report | Select the BrandIndex report you want to run. The following reports are available:
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Region | Enter the name of the region you want to retrieve data for. You can find a list of regions by running the "Regions" report. | ||||||||||||||||
Sector | Enter the ID for the sector you want to retrieve data for. You can find a list of sectors by running the "Sectors" report. | ||||||||||||||||
Query | Enter your Brandlndex query to retrieve data for multiple brands. You must provide at least one brand, sector, or custom sector parameter. The brand parameter can have single or multiple brands separated by the & symbol. The query can include filters in the following formats: Sectors : sector=region:sector\_id\[:demo\_filters]\[:metric\_filters]\[:metrics] Custom Sectors: custom\_sector=region:custom\_sector\_id\[:demo\_filters]\[:metric\_filters]\[:metrics] for custom sectors Brand Queries: brand=region:sector\_id:brandJd\[:demo\_filters]\[:metric\_filters]\[:metrics] For example: brand=us:123:1234:/brand.3456.reputation.1\&brand=us:234:2345:/foo\_filter.1/bar\_filter.2\ This query would retrieve brand ID "1234" from sector "123" and from the "U.S." region with a metric filter reputation value of "1" for brand "3456," as well as brand ID "2345" from sector "234" and from the "U.S." region, with the following demographic filters: foo\_filter value of "1" and bar\_filter value of "2." Brandlndex does not require you to supply demo filters, metric filters, or metrics. You are able to supply any combination of the filters and metrics, but you must include at least one brand, sector, or custom sector. | ||||||||||||||||
Scoring Type | The scoring option to use, within "total" (includes all respondents, including unaware respondents), "aware" (excludes unaware respondents) and "opinion" (excludes both unaware respondents and respondents who don't have a positive or negative opinion of the brand). | ||||||||||||||||
Duration | Select whether you want to pull data for a specific date or a date range. | ||||||||||||||||
Report Date | Select whether the report data is for a specific date or for a relative number of days back from today. | ||||||||||||||||
Select Specific Date | Select the date for the report. | ||||||||||||||||
Days Back | Enter the number of past days that should appear in the report. | ||||||||||||||||
Start Date | Specify whether the first date in your date range is a specific or relative date. You select the last date in your range in End Date . | ||||||||||||||||
End Date | Specify whether the second date in your date range is a specific or relative date. You select the first date in your range in Start Date . | ||||||||||||||||
Select Specific Start Date | Select the first date in your date range. | ||||||||||||||||
Select Specific End Date | Select the second date in your date range. | ||||||||||||||||
Days Back to Start From | Enter the number of the farthest day back that should be represented in the report. Combine with Days Back to End At to create a range of represented days. For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At , the report would contain data for 10 days ago up until 5 days ago. | ||||||||||||||||
Days Back to End At | Enter the number of the most recent day back that should be represented in the report. Combine with Days Back to Start From to create a range of represented days. For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At , the report would contain data for 10 days ago up until 5 days ago. |