> ## Documentation Index > Fetch the complete documentation index at: https://domoinc-openapi-sync-dataflows.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Bing Ads Analytics App ## Intro Marketers need to track and review their PPC results, and Bing Ads provides those insights. The Bing Ads Analytics App provides summary views of customer interactions through clicks and impressions, as well as purchases and form fills. ## Screenshot

## Requirements and Notes API access and key from your Bing Ads profile are required. ## Usage * Ad Conversion: Are your ads driving sales or generating costs? * Conversion Rate and Conversions * Most Converted Keywords * Campaign Conversion * Conversion Rate by Campaign * Ad Group Conversion * Ad Engagement: What level of ad performance are you hitting? * Low Quality Clicks * Impressions Lost to Budget * Click-Through Rate * Impressions Lost to Keyword Relevance * Ad Position Trend * Keywords Clicked * Campaign Impression Share * Quality Score Trend * Costs: Are you leveraging your budget to capture the highest possible ROI? * Campaign Budget Spend * CPA Trend * CPC Trend * Cost per Conversion by Campaign * Projected Spend * Executive Pulse: 5 metrics you should check daily * Bottom Campaigns * Costs * Most Expensive Campaigns * Account Clicks * Top Keywords ## Authentication

Credential	Description
Developer Token	1. Sign into BingAds.com. 2. Navigate to the Account & Billing tab. 3. Switch to the older version (option available in the top right). 4. Go to User tab and click on the super user to see the option Get API access key on the right side pane. 5. Click Get API access key to see your Developer Token. 6. Copy the Developer Token and paste it in the Developer Token field in the Credentials pane for the connector.

Credential

Description

Developer Token

1. Sign into BingAds.com.

2. Navigate to the Account & Billing tab.

3. Switch to the older version (option available in the top right).

4. Go to User tab and click on the super user to see the option Get API access key on the right side pane.

5. Click Get API access key to see your Developer Token.

6. Copy the Developer Token and paste it in the Developer Token field in the Credentials pane for the connector.

## Dashboard Reports For descriptions of these reports, see Bing Ads Connector.

Report	Schedule Update Setting	Parameters	Selection
Conversion Performance	Replace	Report	Conversion Performance Report
		Aggregate By	Daily
		Duration	Date Range
		Start Date	Relative \| 31
		End Date	Relative \| 1
		Backfill
Account Performance	Replace	Report	Account Performance Report
		Aggregate By	Daily
		Duration	Date Range
		Start Date	Relative \| 366
		End Date	Relative \| 1
		Backfill
Keyword Performance	Replace	Report	Keyword Performance Report
		Aggregate By	Daily
		Duration	Date Range
		Start Date	Relative \| 31
		End Date	Relative \| 1
		Backfill
Budget	Replace	Report	Budget Summary Report
		Duration	Date Range
		Start Date	Relative \| 31
		End Date	Relative \| 1
		Backfill